Hallmark climbs aboard

America’s largest greeting card company rolls out same-sex wedding cards:

Most states don’t recognize same-sex “marriage” — but now Hallmark does. The nation’s largest greeting card company is rolling out homosexual wedding cards — featuring two tuxedos, overlapping hearts or intertwined flowers, with best wishes inside. “Two hearts. One promise,” one says.

Hallmark added the cards after California joined Massachusetts as the only U.S. states with legal homosexual marriage. A handful of other states have recognized same-sex civil unions. The language inside the cards is neutral, with no mention of wedding or marriage, making them also suitable for a commitment ceremony. Hallmark says the move is a response to consumer demand, not any political pressure. “It’s our goal to be as relevant as possible to as many people as we can,” Hallmark spokeswoman Sarah Gronberg Kolell said.


6 thoughts on “Hallmark climbs aboard

  1. If I had any ‘arts & crafts’ skills I’d make my own and stop patronizing the industry. Currently I use cards that are blank on the inside, but I after hearing about Hallmark’s decision, I will have to check and see if those are made by Hallmark or not.


  2. And I had heard that Hallmark had some kind of Catholic connection… like the family that owned it was Catholic or something. Well, I guess all that falls away in the effort to “be relevant” ie Make Money.


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